Introduction

“Art Advisors work solely for the collector. Dealers work on behalf of the artist or consignor. Auction houses work on behalf of the consignor. We all work in concert, but don’t be misguided as to where someone’s priorities lie.” – Nicole Bray, Mercer Contemporary 

For new and seasoned collectors alike, one of the most common questions is: “How do I find an art advisor?” The art world can be intentionally opaque – galleries, dealers, and auction houses all have their own interests at play. An art advisor offers an independent perspective, guiding collectors through the market, accessing rare opportunities, and building collections that possess both cultural and financial value.

“The sheer volume of artworks, galleries, auctions, and fairs is near impossible for collectors to navigate and digest. Mercer Contemporary helps collectors buy intelligently and select the A+ works in their budget and which best fit their collection.” – Nicole Bray, Mercer Contemporary

At Mercer Contemporary, we have over a decade of experience advising UHNW collectors, family offices, and aspiring buyers. Here’s what to know when looking for the right advisor.

1. Define Your Goals First

Before you begin searching for an advisor, clarify what you want from your collection:

  • Investment & Value – Are you seeking works that appreciate in value?
  • Personal Narrative – Do you want your collection to reflect your story (e.g., artists of color, overlooked 20th-century voices, or ties to your alma mater)?
  • Legacy & Philanthropy – Will you eventually donate works to museums or pass them on to heirs?
  • Lifestyle & Access – Do you want priority access to fairs, exhibitions, and museum events?

Having clarity will help you identify an advisor who understands and supports your vision.

Related: How to Build an Art Collection: Step-by-Step for Collectors

2. Where to Find an Art Advisor

Finding the right advisor is part network, part research:

  • Referrals – Many UHNW collectors are introduced to advisors through private banks, wealth managers, attorneys, or other collectors.
  • Professional Organizations – Look for advisors affiliated with groups such as the Appraisers Association of America or the Association of Professional Art Advisors (APAA), which set professional and ethical standards.
  • Museum Circles & Boards – Advisors often work closely with museums and collectors’ committees, where introductions naturally happen.
  • Independent Research – Many top advisors maintain websites and publish insights on collecting, legacy, and the art market.

Related: Best Art Advisor in the US

3. Qualities to Look For in an Advisor

When evaluating advisors, focus on:

  • Independence – A true advisor works for you, not for a gallery or dealer. Their role is to protect your interests, not profit from a sale.
  • Market Access – Trusted advisors have deep relationships with galleries, auction houses, and even artists themselves, ensuring you receive priority access and favorable terms.
  • Discretion – Privacy is paramount for UHNW collectors. Look for an advisor who operates with discretion and avoids conflicts of interest.
  • Proven Experience – Advisors with a track record in your areas of interest (Modern, Post-War, Contemporary, Emerging) bring invaluable market intelligence.
  • Network – Advisors should offer access to conservators, art lawyers, insurers, and other specialists who help manage a collection comprehensively.

Related: What Does an Art Advisor Do?

4. Red Flags to Avoid

Not every advisor operates with the same level of professionalism. Be wary of:

  • No Agreement or Contract: A professional advisor should have a written working agreement that clearly states they represent you and act in your best interest.
  • Lack of Transparency: Hidden fees or undisclosed dealer markups are warning signs.
  • Narrow Market Focus: Advisors tied to one gallery or auction house may limit your opportunities.
  • No Credentials:  Without professional accreditation or a proven track record, credibility can be lacking.
  • Double-Dipping: Advisors should never take fees from both the buyer and the seller in the same transaction. It should be clear how the advisor is being paid.

An advisor should act as your trusted fiduciary, not as a salesperson.

5. The Role of Chemistry and Trust

Finding an advisor isn’t just about credentials – it’s about fit. This is a long-term relationship, often lasting decades, and the right advisor should:

  • Understand your personal taste and collecting philosophy.
  • Offer candid, unbiased advice, even when it means advising against a purchase.
  • Provide peace of mind by managing logistics discreetly.

The best relationships feel like a partnership, built on trust and shared vision.

6. Why Collectors Hire Advisors

The art world is notoriously complex. Collectors hire advisors to:

  1. Ensure fair pricing: so they don’t overpay.
  2. Fast-track access: sidestepping the exclusivity of the gallery system.
  3. Select the best works: as artists often produce in series, and advisors know which are most significant.
  4. Build a cultural legacy: position collections for long-term significance and, when appropriate, consider museum placement.
  5. Protect privacy: managing acquisitions discreetly, especially in private sales.

Related: How Do UHNW Collectors Acquire Art Privately?

Why Mercer Contemporary

Mercer Contemporary is recognized as a trusted partner for UHNW collectors and family offices. We provide:

  • Over a decade of experience advising across Modern, Post-War, Contemporary, and Emerging art.
  • Deep relationships with galleries, auction houses, and artists, giving clients priority access.
  • A world-class network of conservators, art lawyers, insurers, and museum professionals.
  • Expertise in building collections that hold financial value and cultural significance.
  • Absolute discretion, professionalism, and independence.

Conclusion

So, how do you find an art advisor? Start with clarity about your goals, then seek an advisor with independence, experience, and access. Avoid conflicts of interest, trust your instincts, and remember: the best advisors not only help you buy art – they help you build a collection that reflects your vision, protects your assets, and endures for generations.

Mercer Contemporary offers art advisory, fine art appraisal, and legacy planning services for collectors across the U.S. and internationally. To explore working together, please contact us.